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How to shine new shoes

Polishing time:

10-15 minutes




New shoes can have been on the shelves of a store for months before their new owner comes by to pick them up. In this guide we will quickly guide you through the process on how to prepare your new smooth leather calfskin and suede shoes for their first wear. Chances are that the old shoe polish applied during production has dried out over time and does not offer the proper protection you would like and lost its natural luster.

How to treat new leather (calfskin) shoes

1. Brush off the shoes using a horsehair brush to remove any dust that might have built up over time.

2. Nourish and gently clean the shoes using Saphir Médaille d’Or Renovateur. Apply the Renovateur using a cotton cloth and massage the Renovateur conditioner into the leather. You will see the top layer of old factory applied shoe polish come off the shoes.

3. Use Saphir Médaille d’Or Pommadier cream to enrich the colour of the leather. If you do not have a matching colour cream you can use 02 neutral cream instead. Pommadier cream will also give your shoes the basic level of protection and an overall nice shine.

4. Apply Saphir Médaille d’Or Pate de Luxe wax for extra shine and added protection against moisture. This step is option, although we personally recommend you always use a combination of Pommadier cream and Pate de Luxe wax for optimal protection and for a nice rich shine.

How to treat new suede shoes

1. Brush the shoes using a suede brush (preferably a crêpe brush to avoid scratching the suede) to remove loose suede and dust.

2. Same as with smooth leather, suede will dry out over time while the shoes are stocked at the shop. That is why it is important to nourish and impregnate the suede using a suede spray such as Saphir Médaille d’Or natural protector spray.

Avoid using synthetic protector sprays since those will dry out the leather over time. We recommend spraying the shoes twice before their first wear. Put the shoes aside for 5 minutes each time and brush the shoes after each application. You can bring down the amount of applications to once every month after this initial treatment.

Shoe shine guide for beginners

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