How to shine new shoes

1. Start by removing dirt and sand with a brush or a moist cloth. Nourish and gently clean the shoes using Saphir Médaille d’Or Renovateur. Apply the Renovateur using a cotton cloth and massage the Renovateur conditioner into the leather. You will see the top layer of old factory applied shoe polish come off the shoes.

3. Use Saphir Médaille d’Or Pommadier cream to enrich the colour of the leather. If you do not have a matching colour cream you can use 02 neutral cream instead. Pommadier cream will also give your shoes the basic level of protection and an overall nice shine.

4. Apply Saphir Médaille d’Or Pate de Luxe wax for extra shine and added protection against moisture. This step is option, although we personally recommend you always use a combination of Pommadier cream and Pate de Luxe wax for optimal protection and for a nice rich shine.th a horsehair brush. This brushing is only to remove leftover product, so there’s no need to polish just yet.

Since Renovateur offers little protection on its own, it should always be followed by a layer of Saphir Médaille d'Or Pommadier cream, and ideally also Pâte de Luxe shoe wax (see steps 2 and 3).

At this stage, your shoes have been gently cleaned and nourished. In step 2 we’ll go into more detail on shining, recolouring, and giving your shoes a basic level of protection.

1. Brush the shoes using a suede brush (preferably a crêpe brush to avoid scratching the suede) to remove loose suede and dust.

2. Same as with smooth leather, suede will dry out over time while the shoes are stocked at the shop. That is why it is important to nourish and impregnate the suede using a suede spray such as Saphir Médaille d’Or natural protector spray.

What else might you need later?

In addition to spraying your shoes once a month, we recommend cleaning suede shoes once a year with Saphir Médaille d'Or Omninettoyant, a specialised shampoo for suede and nubuck. Take a look at our suede guide for more details.

1. Use a soft brush to remove dust and any loose dirt from the surface.

2. If you have leather sneakers, make sure to spray them well before wearing them for the first time. Afterwards, you can waterproof your sneakers with a universal protective spray, such as Tarrago Sneaker Protector Spray.

And what’s next?

In addition to spraying your sneakers monthly, we recommend cleaning them once a year with Tarrago WASC Sneaker Cleaner. It’s a very effective cleaner that won’t damage the materials of your sneakers. For more details, check out our sneaker guide.